This is the story of a man who despite all odds, is turning his life around for the better. It is an online mini-documentary (branded content) I directed and shot in collaboration with the creative team at Bridgepoint.

Shot on location in Maize, Iowa, September 2012.

You can watch a second, more commercial edit of Eddie’s story on Vimeo.

Partnered with MEA Digital, we helped the American Pistachios Growers association to create and produce a series of online videos to enhance the different sections of their new web site, and launch their new brand: a new name and logo. The videos were design to be fun and educational, showcasing the versatility and the health benefits of the “green nut.”

A short online documentary about the traditional Napoletana Pizza by Pizzeria Bruno Napoletano, a craft that originated in Naples over 200 years ago. Real pizzaiolos like Peter Lutz keep the tradition alive by using a real traditional Italian made wood-fired brick oven with a volcanic surface, heated to perfection.